School of Commerce
BA in Marketing Management
Three for regular and Four for extension
Upon admission to the universities/Institutes of Technologies, students will join the School of Electrical and Computer Engineering based on the placement by the universities/Institutes of Technologies and the students’ interest for the discipline after completing the freshman semester.
Students must take and pass all the required modules to satisfy the requirements for graduation. CGPA and MGPA at least 2.00 No “F”, “D” grades Other requirements might be set by specific University graduation requirements.
Program Details
Students interested in selling, sales management, retailing, or marketing staff functions such as advertising, market research, and general marketing management should consider majoring in marketing. Marketing courses involve topics such as conducting market research and buyer analysis, pricing goods and services, selling, advertising and promotion, and developing a marketing plan. Students can choose from various different marketing interest areas that are suited for students who intend professions in these areas of marketing: selling and sales management, retailing, market research and analysis, and marketing communications. The marketing major provides a solid understanding of all business activities that fall under the marketing umbrella, from identifying and selecting target markets to developing, pricing, placing, and promoting goods and services, and managing relationships with business partners and their customers.
Carrier Direction
Marketing Managers:
- Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers.
- Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied.
- Oversee product development or monitor trends that indicate the need for new products and services.
On the job, They would :
- Identify, design, or assess marketing strategies based on their understanding of the establishment’s objectives, market features, and cost and markup variables.
- Working with advertising or promotion managers, develop, direct, or coordinate marketing activities or policies to promote products or services.
- Examine the financial components of product development, such as budgets, expenditures, R&D budgets, or return-on-investment and profit-loss estimates.
Jobs directly related to Marketing Management degree include:
- Advertising account executive
- Advertising art director
- Digital marketer
- Market researcher
- Marketing executive
- Media buyer
- PPC specialist
- Public relations officer
- Sales promotion account executive
- SEO specialist
- Social media manager
Potential Careers:
- Marketing Channel Coordinator,
- Product and Price Management,
- Sales Management,
- Logistic Strategist,
- Marketing Communications,
- Global Marketing,
- Advertising Manager,
- Promotions Manager,
Marketing Manager Jobs where Marketing Management degree would be useful include:
- Business adviser
- Business development manager
- Digital copywriter
- Event manager
- Product manager
- Publishing rights manager
- Retail merchandiser
- Talent agent
- UX designer Web content manager
Marketing Managers can find work in any industry sector because all firms use marketing in some degree. The size and number of opportunities vary, but positions are accessible in a range of settings, from financial and consumer corporations to non-profit organizations such as charities and local government.
A marketing degree teaches students how to predict customer demand, identify target customers, and communicate with them successfully. You study customer behavior and psychology, corporate management, human resources, and culture, as well as how consumers use IT and digital media and how this affects marketing. Students will also gain a wide range of transferable business skills, such as:
- The capacity to communicate clearly, both verbally and in writing strategic thinking and advanced planning skills in research, analysis, and presentation
Courses
| Courses | Course credit | Course ECTS |
|---|---|---|
| Communicative English Skills | 3 | 5 |
| Basic Writing skills | 3 | 5 |
| Business Communication | 3 | 3 |
| Introduction to Management | 3 | 5 |
| Principles of Marketing | 4 | 7 |
| General Psychology | 3 | 5 |
| Consumer Behavior | 3 | 5 |
| Business Statistics | 3 | 5 |
| Marketing Research | 3 | 5 |
| Marketing Information System | 3 | 5 |
| Integrated Marketing Communication | 3 | 5 |
| Product & brand Management | 3 | 5 |
| Services Marketing | 3 | 5 |
| Tourism & Hospitality Marketing | 3 | 5 |
| Social Marketing | 3 | 5 |
| Marketing Channels & Logistics mgt. | 3 | 5 |
| Sales Management | 3 | 5 |
| Retails Management | 3 | 5 |
| EMarketing | 3 | 5 |
| Business Marketing | 3 | 5 |
| Operation Management | 3 | 5 |
| Agricultural & commodity Marketing | 3 | 5 |
| International Marketing | 3 | 5 |
| Entrepreneurship and Small Business Management | 3 | 5 |
| Strategic marketing management | 4 | 6 |
| Field practicum/ Senior Essay – I | 2 | 4 |
| Senior Essay /Senior Essay – II | 3 | 5 |
| Business Mathematics | 3 | 5 |
| Operation Research | 3 | 5 |
| Civics & Ethics | 3 | 5 |
| Business Law | 3 | 5 |
| Micro Economics I | 3 | 5 |
| Micro Economics II | 3 | 5 |
| Principles of Accounting I | 3 | 5 |
| Principles of Accounting II | 3 | 5 |
| Introduction to ICT | 3 | 5 |
| 109 | 180 |